Web Design Breaking Down the WallsThe Internet has broken down multiple walls. You might think I’m talking about your ability to connect with a worldwide consumer base, but I’m not.The walls that are broken down come in the form of access to a wide variety of talented freelancers. An online business owner can tap into the developed talent of writers, photographers, code experts and video and audio streaming specialists. Let me give you an example of these broken down walls. In the world of publishing there are writers who send in material to be reviewed with the potential for publishing. Often what is sent is not a close enough fit with what the publishing company feels they need. Many publishers have begun to use the internet to network with writers, illustrators, editors and face checkers to develop projects on a ‘work for hire’ basis that allows the publishing company to draw from a countrywide talent pool to develop a singular project that does closely align with their ideas for publishing. This is the same concept for web design. You have the ability to work with global talent to match your needs when it comes to your site design and content needs. Not everyone is gifted in all areas of site design. Typically a web designer is gifted at layout, but may not be overly conscious of the importance of content. On the other hand a content producer may not be especially interested in learning how to make the words look nice in the design mode. Companies like istock and clipart allow you to find elements that compliment your site design while remaining cost effective and non-intrusive. By the very nature of freelancing a solid team can be put together that works for your good. If you had to hire each of these professionals to work in your firm the cost would be prohibitive, but when called upon they can perform the needed tasks efficiently and affordably. There is something satisfying about doing a project all by yourself, but if you don’t have the patience or maybe even the expertise you’d like then it might be time to call in the freelancers. The good news is they work for you only when you need them. If you get to the point where you can manage some of the design elements on your own then you simply stop contacting the freelancers for the area you have become skilled in. Freelancers fill in the gaps until you can do it yourself, but it’s also good to know they are just a click away. |