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An About Me page should also be designed to give the visitor a bit of confidence in you. It should provide reasons why you should be regarded as an expert in your niche, mention any family you have – many people like dealing with family men since it indicates stability – and your experience in your subject.

You must have a Privacy Policy if you ask for any personal details, even an email address. This should be a legal policy, preferably drawn up by a solicitor, and again a link should be provided on every page. There are generic privacy policies available on the internet at nominal cost.

A Disclaimer is frequently useful to have on your site, again with a link on every page. This provides some degree of protection against claims for damage caused by the use of the information on your website. In some cases it is not worth much, but is generally good to have and costs nothing, so put it on.

A Site Map can be useful to many visitors, especially if your site is large. A site map can easily be constructed with graphics software, or there is free site map software available on the internet to do it for you.

Another useful page to have is a website directory, which is really a links page. When you link to other websites, either with a one way link or as a reciprocal link, it is useful to set up your links as a website directory, with categories. Each category should be a link to a separate category page, on which you have all your links. In that way it is easy for your visitors to check out the websites that you are linked to, and the spiders will also appreciate it.

These are the pages that you should include in your website design, and most should be attainable from every page on your site. A useful place for these links is at the bottom of the page, in a separate table to your main body text, so that the spiders do not find them until the very end. In fact, you can design your website so that they are only detected at the very end, just before the spider leaves your site. This prevents the spider leaving your site too soon to follow the links. There are easy ways to do that, but how you do it is another topic.