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Website Design is Important to Your Online Business - Don't Overlook the Obvious Part II

If you provide links to specific products or other websites, you have to check periodically that the sites to which you are linking still exist. If your site is too large for you to do this manually, then software is available free on the internet that will check all your links and identify any that are broken. To find them carry out a search for ‘broken link analysis’ and take your choice.

How are your graphics? Are they all displayed as they should be? These little red “Xs” inside empty rectangles in place of a graphic can make a web page look bad, and indicate to the reader that you are either not bothered about your site or don’t have the knowledge to resolve the problem. This does not instil confidence and the visitor is likely to leave. This problem is easy to resolve, normally by increasing the size of the table or box that the graphic is contained in, or by editing the graphic pixel count or physical size.

You have designed your site to look good in Internet Explorer, but how about other browsers such as Firefox? In fact Firefox is becoming more popular. Used by 25% of internet users at the beginning of 2006, that had increased to 31% by March 2007, so don’t ignore it. If your website resolves poorly in Firefox you should fix it. Otherwise, you are restricting sales to only 69% of people who use the internet.