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Website design is important in your online business, and don’t not overlook obvious faults or omissions with it. There are some simple glaring errors that you might fail to notice because you are not using your own website yourself, and others that you do nothing about because they do not seem important.

One of the major difficulties that people new to internet marketing have to learn to overcome is to be able to look at their website as a visitor would. Because you know your product, or know a lot about the subject of your site, the layout makes perfect sense to you, but how does it look to somebody not as conversant with the topic as you are. Have you made assumptions that others might need explained to them? Are you assuming a knowledge that is not there?

Ask a friend or relative who does not have your knowledge to run their eye over your site, and then act on any comments made. It is easy for experts to pitch a website with too high a level of assumed knowledge.

Have you tried to use your own site? Have you checked every navigation link? There is nothing better designed to prompt a visitor to navigate away from your site than a broken link. If you are that sloppy with your site, what like are your products? That is the way people think, so make sure that all your links work on a regular basis.