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Becoming a Freelance Designer

In today’s competitive cyber world, a talented and creative freelance designer can have a steady stream of never-ending clients for his unique yet effective designs. Moreover, web design and development in today’s date has turned out to be one of the most competitive industries with tough competition between established brick-n-mortar web designing companies and freelance website designers. So, professional and skilled freelance designers must possess a powerful position in the market to make customers realize their importance and advantages over big web design companies. In other words, motive of the article is to discuss prospective advantages of a freelance designer. Let’s have a look at these benefits;

Cost Factor

Saving and cost-effectiveness is, no doubt, the first and foremost plus of hiring a freelance web designer as compared to choosing any web design company. A freelance designer will offer you low cost service because he doesn’t have bloated overheads of an established web design company. This real, tangible and attractive advantage turns out to be of great importance, especially over the long run if a customer uses the same freelancer for his multiple projects, translating huge savings in thousands of dollars.

One-on-One Partnership

Working with a freelance designer gives rise to a personal, one-on-one partnership. A client may have a number of questions in his mind once he starts with his project. Without the walls of middlemen and managers, ideas and doubts are more clearly and effectively communicated at a single point of contact. Furthermore, there are less probability of revisions and suggestions and project is completed quicker.

Accountability and Interest Factor

Client is investing a good amount of money on his project and wants the best outcome. So, he is more likely to find someone who could work for him with a complete dedication and an emotional interest. If compared, then a web design company may simply want to get a site finished and move onto the next project to make maximum turnover in the minimum time possible. Well, while assigning a project to a one-man shop, there is an obvious doubt that it will be mere waste of money and time if the project to a one-man shop may get the project sour. It is true to some extent, but when a freelance designer gets engaged with a project, he puts his career, status and livelihood on the line, and will try hard to produce best out of skills and talent.

Experience

Most of the freelance designers are very niche-oriented and have years of experience behind them. Today, market is full of these uniquely skilled and specialized freelance designers to offer their creative yet cost-effective services.

With the benefits of hiring a freelancer, I would like to add few words for freelancers as well. As the market is competitive for both established web design companies and freelancers, so, a professional freelancer must possess a strong status in the market to convince the clients. Freelancers must have targeted and well-groomed portfolios with them. Well-prepared case studies highlighting past successes do wonders. However, to focus o the client at hand is the most critical angle of marketing that shows what you can do for them today, and how your services and your talent is unique and can help their business flourish. It’s always better to give more than what your client expects. Creating value beyond monetary figure will add a star in your reputation. Once the client is convinced with your skills and professionalism, he will definitely prefer you to the next person or company in line, no matter what price they offer.