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Information Elements of a Mortgage Broker Website

Good mortgage websites have to contain a lot of information and this is because the consumer demands it. The consumer that wants to visit such a website is doing so, so that they can save time by not picking up the phone or driving to an office building. If you want to attract and keep customers, you want a mortgage website design that will provide all of this information in a very comprehensive manner. No one likes a drab or boring website, but on the other hand no one likes a website that is too busy. It can be difficult to balance the two, but the balance can be achieved and your customers will be so happy when you strike that perfect balance!

There are many different informational elements that should be included on a mortgage broker website. The first thing that you will want to include is all of your services. These can be listed right on your website so that it’s in plain view and consumers don’t feel like they have to dig to find out if you are the right company or individual to help them. Integrating this vital information into your mortgage website design is a great idea because it will allow your potential clients to know that you are very upfront and able to provide them with the things that they need. No one likes to visit a website that they have to search for the basic information on.

The best mortgage broker websites also include information about homes that the broker is representing that are currently on the market. If the broker has a home for sale listings they should definitely have a list or a link to the homes. Many find that drop down menus are good for this, or a link that takes the consumer to a separate page that will allow them to browse homes that the broker may have for sale.

Another informational element of a mortgage broker website is the credentials of the broker. This is important to most consumers because they want to work with someone that they can touch. Another piece of information that is beneficial to consumers is listing statistics, such as the number of homes that the broker has sold, or the number of closings that the broker has represented individuals at. This sort of information can really help people decide that the broker is the one that is right for them!