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How Clever Authors and Publishers Use eBooks to Grow Customer Confidence In Their Business

Throughout the world people are still reluctant to place credit card orders on the Internet, despite the high security generally involved. So companies have to work harder to win sales from their bricks and mortar high street counterparts and one way to do this is to attract visitors to your web site to download something special - for free - and ultimately to sell prospects on the benefits of ordering online, particularly from you!

The main benefit of offering free info products from your web site is to establish a relationship with individuals, and ultimately turn them into buyers. People are reluctant to order from faceless companies, people they may never get to see, and aren't even sure they exist.

Once they've emailed you a few times, received a regular ezine from you, once they know you exist and realize you have their best interests at heart, then they'll start buying from you in preference to high street suppliers.

EXAMPLES

These are examples of how to give free information products to attract people to your web site and generate confidence in your business:

• Say you are a travel agent selling discount tickets from airline consolidators. It's a highly competitive business as you will see from hundreds of small ads. from competing companies in weekend newspapers and glossy magazines. You could attract visitors to your site by offering a free book of money off vouchers to use at their destination. To do this, make contact with tourist offices in most popular destinations and offer to give them a write up in your free downloadable product if they agree to let you include a money-off voucher for your customers to use.

• Imagine you're selling a book about how to win competitions prizes, again a highly competitive product with dozens of sites selling much the same thing. To win business you offer a short report giving tips and techniques for writing winning slogans.

• Let's say you are selling Barbie dolls at your web site. Barbie dolls are immensely popular and literally thousands of companies compete for sales on and off the Internet. But you could easily attract thousands of people to your web site by offering a downloadable PDF file of knitting and sewing patterns for dresses to fit Barbie and other dolls sold on your site.