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Cheap Web Design - The Right Tool

You may be wondering, reading this set of articles, why exactly any business that expected to get anywhere would purchase a cheap web design. Even if they have access to the graphics, media, and well-crafted text to make it credible on the front-end, can any business website really make do without the powerful client- and server-side coding that allows such things as forms, calculators, database-driven mailing lists, and shopping carts? However, it is important to remember that a business website need not necessarily be an e-commerce website. In fact, even without a single form or function, a business can get a good bit of use out of even a simple website. The key is knowing exactly what the website is able to accomplish.

You don't have client-side scripting, at least not anything more powerful than maybe some navigational aids. You don't have server-side scripting. The combination of these two facts leads to one simple conclusion: your site is not dynamic. Visitors aren't going to be buying things on-line, participating in a forum, submitting their information or altering their preferences. If these are the sorts of things you imagine being possible for your site, then indeed, a cheap web design is not going to cut it.

However, you still have a use for your site. In fact, it is the oldest and most basic use for a site, a capability so basic that simply the fact that it remains so heavily used in this latter age of DHTML and streaming video is only a sign of its critical value to every potential webmaster. If anything, it is the most important function that any website can perform, an ability that shatters every dazzling Flash animation, surpasses even the most advanced of scripts and codes. Simple, straight-forward information.

The fact is that a cheap web design is an informative website design, and to use it for anything else is simply going to result in disappointment. Whether you are informing readers of reasons to buy your product or of news and offers, using a website allows you to potentially reach a vast market of buyers (assuming, of course, you can get onto the search engines, which is a whole other issue).

Your site doesn't have to be an informative advertisement, though, and in fact does not need to be listed by a single search engine to be of use to you. Instead, it can be a resource, providing your existing clients and even your employees with information. Naturally, this is in addition to all the worthy ways that an informative site can be used for non-commercial purposes.

Cheap is never going to mean powerful, or advanced, or versatile. These aren't the things you're paying for. However, it need not mean useless any more than it has to mean unattractive. By playing to your website's strengths, you can make significant use of it despite its limitations in the area of scripts and programming. It may never be a massive revenue-earning e-commerce site, but if you simply want to get some information on-line, a cheap web design is always going to be the right tool.