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Website Blunders - Not Stating Clearly What Your Business Is About

Potential customers may reach your site and quickly leave if they don't see information right away. The average web surfer waits only a few seconds to look at the home page of a site before determining whether to look further or to move on. If you don't clearly state what your business is about you can lose potential customers.

The first page of your site is the place to give people this critical information. Customers can have a frustrating time if they spend time trying to find out more about what you do. Post this information so that it is easily visible. Provide even more information about your company on another page that visitors can easily get to via a link button. Customers want to know more about the company they are doing business with. Provide information such as your physical address and telephone number. Give people a link to send an email if they have questions that aren't answered on your site.

If you have high quality pictures that help to show your product or service try using them on your site as well. Pictures go a long way in presenting information. Just make sure that the pictures are clear and crisp and sized appropriately for the web page. If you don't have pictures you may want to consider hiring a professional photographer to provide the shots you need. Choose someone who has particular experience with web design so they will take the pictures in the correct sizes. They can also use digital enhancement to make the pictures look their best.

Even with pictures it may remain unclear what your business is. Put pertinent information on the first page of the site. Also, make sure to place the copy where people can see it easily without having to scroll down. A good web design specialist can help with copy and design. Think about hiring a professional copywriter to make the description as strong as possible.

Use web site statistics to ensure that people understand your web site. These are typically offered through your web site host and come in a variety of packages. Even the most basic will offer information about the amount of visitors to the site and how long they stayed and what pages they visited. Use the information to fine-tune your site. Be open to suggestions from friends or relatives who can often give you some good feedback on site design.