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Website Design and How to Guide Visitors Part II

Tell them unambiguously that they have to enter their first name and email address so that you can send the offer to them. Then tell them that they will also receive any news relating to the topic of the website that you think might interest them. Then repeat that they must fill in the opt-in form so that you can send the offer. Then say ‘Click Here’ and provide the button.

This is simple and easy for anybody to follow. Tell people what they must do and they are liable to do it. When they have filled in the form, and ‘Clicked Here’ they should also receive a note telling them that must confirm their address by clicking on the link in the confirmation email now in their Inbox. That confirmation email must also make it clear exactly what they are clicking for, since they might have forgotten by the time they get to their emails.

Simple. Even a simple straightforward web page containing an article as content should not end with just a period. Beneath that you should have a link. You could provide a link to a related article on the topic or to a sales page for your product. If visitors are not ready to leave your website, give them a way to remain. People either want to learn more or they want to buy something, so let them do so. You could even offer an option.

It is sometimes wise to offer a link to more information on the subject, and also a link saying something like ‘Purchase This Product with Our Money-back Guarantee: Click Here’. Only you can judge the right time to offer the sale. The point is that you have to provide your visitor with positive action to take. If they are interested in your products, and perhaps wanting some prices, then allow them to get that information.