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Website Design and How to Guide Visitors Part I

Some people have no idea of website design or how to guide visitors round their website. Have you ever read down a web page, reached the end, and then wondered what to do next? If so, you know how frustrating it can be if you really want to know more or want to buy something.

What you tend to do then is either to click away from the site, which is generally the usual reaction to that situation, or scroll up and look for a relevant link. This is not the way that a web page should be designed. Every page should have a purpose. It does not matter what that purpose is, but it must have a purpose. There are some specialized pages that have a specific purpose and others that are there simply to provide information. All of them, however, should tell or show the visitor what is expected of them.

This should be clear and concise. Even if it is just a button saying ‘Click Here’. That, at least, is a guide to the visitor. Let’s have a look at some typical pages that might be on a website, and how they should guide visitors to carry out the task that is the purpose of the web page.

A squeeze page is designed to collect email addresses and at least first names by means of an opt-in form. It is not difficult to make the purpose of this page clear to visitors and what is expected of them. Your offer should be clearly stated and there should only be one action for the visitor to take. Do not give options or you will confuse them.