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Web Designing - Make Your Online Presence Count

Web designing is not a simple HTML (Hypertext Markup language) or CSS (Cascading Style Sheets), it is much more than it. Basically it is a conceptual process in which research, discussion, planning, implementation, and finally, evaluation of electronic media is done via various technologies such as markup languages like HTML which are interpreted and displayed by a web-based graphical user interfaces (GUIs) or any other web browser.

The main purpose of web design is to create a website having interactive features and interfaces known as content that is presented to the end user as web pages when requested. Elements such as images (GIFs, JPEGs, PNGs), text, colors, tables and forms can be placed on the page using HTML, XHTML, or XML tags. Displaying more complex media (vector graphics, animations, videos, sounds) usually requires plug-ins such as Flash, QuickTime, Java run-time environment, etc.

Typically web pages are classified as static or dynamic.

• Static pages are those which do not change structure, content and layout with every request unless a web master or a programmer manually updates the page.

• Dynamic pages are those which change their content and appearance depending on the end-user's input or interaction or changes in the computing environment (user, time, database modifications, etc.) We can even change contents on the client side or on end-user's computer by using client-side scripting languages like JavaScript, and JScript, etc. Dynamic content is often compiled and executed on the server through server-side scripting languages like ASP, PHP, Perl, JSP, Python, etc.

Basic Aspects of Design

Depending on the goals of the website and the audience, the website's requirements and aspects of design changes. For typical commercial websites, the four main basic aspects of design are:

-What kind of content will be required to meet our goals?
The content: The substance and information on the website should be relevant to the website and should target the section of the public that the website is concerned with.

-What kind of look should the website have?
The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.

-What kind of visibility should the website have?
The visibility: the website must be easy to find via most of the major search engines and advertisement media.

What kind of usability should the website have?
-The usability: the website should be user-friendly, with the interface and navigation simple and reliable.

Accessible Web design

For accessible web design, web pages and websites must follow certain accessibility principles like:

• Use sitemaps for proper navigation through the website.

• Use semantic markup that provides a significant structure to the web page.

• Provide suitable hierarchy among different web pages.

• Use a valid markup language like HTML that is supported by all the browsers.

• Provide text alternates for any non-text components like images, multimedia etc.

• Use hyperlinks that make sense when read out of context.

• Use CSS file rather than HTML tags for design and layout.

The website is an information system whose components are sometimes classified as front-end and back-end. Front-end is the observable content e.g., page layout, user interface, graphics, text, audio while the back-end comprises the organization and efficiency of the source code, invisible scripted functions, and the server-side components process output from the front-end.

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