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Something is Wrong on the Web Today

Something is Wrong on the Web Today!! I guess we are not really talking about the spam, the scams, the dirt - although these are wrong too! Today we are looking at corporate web design. So, its really the suffering of great masses of middle size companies and professionals and even larger public companies we are feeling today - those who are held hostage by the IT staff, techies and internal corporate web design teams.

Customer feedback is ignored. Your corporate web design team's eyes glaze over at the sound of internal management feedback. They are continually right and everyone else is wrong - and they don't want to hear that the world thinks that your website is odorous! Expensive campaigns are launched only to find that customer who haven got the right web browser with exactly the right plug-ins can't buy - or can't even see your site. Sometimes links just go in circles other times they are there but off the bottom of the page. No-one checks the effects or where your clients are being lost and if you ask your web developers for anything you are told "you can't have that or it's impossible" or just ignored. There has to be a better way - an if you can have an external corporate web design team at least you can get rid of them without a massive internal process - and loss of face.

Agencies and freelancers don't normally give the long term continuity needed and you are still playing second fiddle to someone else project much of the time. Conventional outsourcing doesn't help either. It is often a chance to experience the same stresses from people halfway around the world. What you really need is professionally managed corporate web design teams 100% dedicated to your own project with significant levels of management in your own country.

The corporate web design team itself can be located elsewhere - where the cost of living may be significantly lower. The tales of contractors in India vanishing on the day of a deadline of a mission critical project - and the project leader being found running down the road on the monsoon with the development server in his arms to stop it being repossessed by his creditors is true. I'm smiling now - but I wasn't then. So is the tale of a major Indian outsourcer inviting the client to critical team teleconference which turned out to comprise all nine programmers in a payphone booth.

So make sure that the company you contract to run your corporate web design team has extensive experience in the area, and will let you teleconference and even meet your corporate web design team. The outcome will be cheaper than building an internal team or hiring an agency on a single project basis while the freedom and the attention to detail that you can demand from a dedicated corporate web design team will astound you.