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Pittsburgh Web Design Company Gives Website Design Tips

Hello, my name is Phil Laboon, I own and operate a well-known Pittsburgh web design and search engine optimization company, Eyeflow. When a customer first gets in touch with me about designing or optimizing their web site, I usually already know what their problems are.

So I’ve come up with some easy fixes that can help you design your website for better conversion ratios:

*Many web design companies (at least in Pittsburgh) will tell you that a Flash website will give you better conversion ratio’s but my experience html sites always do better in every aspect. They rank better in search engines and users are usually much more familiar with the layouts and designs which help them navigate it better.

* Cascading Style Sheets (CSS) is the method to use - use one style sheet and control how text looks on your entire site. When you make a change to the style sheet, your entire site is updated. This makes everything a lot simpler.

* Divide text up into paragraphs. Most people don't want to read endless pages of text. Break it up by using headlines that reveal the subject of the paragraph to follow so people can scan down to the parts that interest them, or use bullets to highlight information.

* Make sure the font size is big enough to read. Consider your target audience. It doesn't have to be enormous, but up to a point, larger type is better. 12-pt Times New Roman is better than 8-pt.

* Make the text different than the background. The more contrast, the better your site will look. Black-on-white or white-on-black is examples of the best contrast you can get. Use colors if you like, but if you have to squint at the page and your text essentially fades away, there's not enough contrast.

* Don't stack lines on top of each other. Use the line-spacing in CSS and give the lines some space; often line-spacing is set to 140% of the height of a usual line.

* Don’t use the same title tag on every page of your site. You want to customize the title tag on every page of the website.

For Example Using www.Eyeflow.com:

On your homepage you want your “Big Hitter Keywords” like “Pittsburgh Web Site Design” or “Pittsburgh Web Design Company” but on inner pages you want to tone down the keywords to be more specific to the information on the page. So if you have a page with your web design packages you can use title tags like “Low Cost Web Design Pricing from Eyeflow” or “Affordable Pittsburgh Website Design Packages”. With this method you are not duplicating the same title tags on every page but still focusing on search engine rankings for the keywords you want.

And probably the most important - check your spelling. Nothing is more irritating than simple spelling errors, when there’s a spell check tool readily available.

Designing a web site that is easy to read and customer friendly is easy. Just use common sense and the payoff will be a site that's more readable; customers that stay on your site long enough to get your message, and improved reliability with your visitors.